Mauka
Upland farms grow the kukui and noni — fed by mountain rain.
The Kaiona story
Kaiona is the one who brings you home.
A goddess of the Waiʻanae uplands who guides the lost safely back — and the promise behind every bottle.
Why we started
We started where most surf brands stop.
Not with protection, but with the care that comes after. The rinse, the salt, the long drive home with skin pulled tight. We wanted one honest jar for that moment — and for every ordinary morning in between.
Every ingredient with a Hawaiian name is grown on the islands. The few that aren't, we name plainly. That's the whole promise.
The moʻolelo
Kaiona
The goddess of the Waiʻanae mountains who, when travelers lost their way in her forests, sent her birds to lead them home.
Mauka → Makai
From the mountain rain to the coast.
Māʻana
Cold-pressed and blended in small batches to keep the botanicals alive.
Makai
Carried back to the coast — for the skin that lives in the water.
“The ocean gives, and it takes a little off your skin. We just give some of it back.”